The sycophantic newsreel reporter Lola Beverly wants Bugs Bunny's life story. The great Hollywood star tells of his humble beginnings in the tenements of Manhattan. We see poor Bugs terrorized by a gang of canine toughs led by a bullying bulldog who smokes a cigar and wears a derby and a turtleneck sweater. He's subjected to a cruel "dog pile on the rabbit," but our wily Bugs soon turns the tables on these toughs. Bugs subjects his main tormenter to pies in his face; a confusing performance in front of an Egyptian cigarette billboard; a fall from the top of a building; and an embarrassing entanglement in a series of clotheslines. Bugs Bunny finds his real saviors are Betty Smith and a book title calculated to win the heart of any New York bow-wow.