James has just moved to New York in the hope of finding work. Gary, James' old college buddy, tries to set James up with his boss Donna, a television producer and recent divorcée. After a drunken evening Donna makes a bet with the sexually naive James that people will do anything to get into television or movies. To prove the bet Donna and Gary set up a casting call for a fake television show and make James the 'director'. James, a moralist but painfully lonely, agrees to the charade and falls deeply in love with an auditioning actress named Natasha. In a strange turn of events James blurts out the truth on live television. The consequences of this action leaves James with an uncertain future.