will see real-life households from all walks of life move in side by side, finding themselves not only neighbours but also fierce competitors in the ultimate reality showdown.This is a game the households will live as well as play. They'll be with each other 24/7, sleeping and eating in their houses, socialising between them - and then voting each other out. The challenges they face in public will change the dynamics behind closed doors. And to win, they'll need to defeat their neighbours, while still staying popular on the street.In , it's not about keeping up with the Joneses - it's about beating them!