For half a century, 86-year-old George Coulam, known to his employees as King George, has reigned with an iron fist over the Texas Renaissance Festival, the largest such "faire" in the world. He has power, as the elected mayor of the town he incorporated. He has glory, as the undisputed employer and self-proclaimed ruler of thousands. He has vast wealth, as the majority shareholder of the festival. Now, he is ready to give it all up and spend the last years of his life in the quest for a romantic companion. But before he retires, George will finally choose which of his longtime employees will take his crown.