The original format sees contestants pitched unique products by convincing entrepreneurs – some of whom are showcasing real business ventures, while the others are " Salesmen" whose products are fake.Contestants, with the help of guest celebrity advisors, must determine which products are real and which are a sham, for a chance to win life-changing money.In each round, contestants choose a pair of entrepreneurs and learn about their unique, and often bizarre, products through visuals, a custom-made infomercial exclusively produced for , and by quizzing the business representative themselves. With the help of their celebrity advisors, the contestants must then decide who is selling an authentic product and who is hawking a sham.