Milan 1975. Irene, the daughter of immigrants from the South of Italy, decides to answer an ad in the fashion magazine "Appeal" so that she can support herself while at university. From that moment on, her life will change, following the rhythm of the changes in Milanese fashion in those years when it became established all over the world, thanks to a generation of extraordinary stylists. The series will follow the professional career of Irene, who will soon conquer a position of prestige in the magazine, and her private life.