Uğur Yiğit is a salesman and fanatic Fenerbahçe fan. Pınar is a successful but headstrong woman who works in a insurance company. Both are under pressure from their families to marry and settle down. Uğur's and Pınar's mothers who are close friends, decide to match them together. However, Uğur and Pınar meet for the first time by chance in a traffic accident when Uğur crashes his car into Pınar's, and they develop an intense rivalry. Their parents arrange a series of meetings between the two and they eventually fall in love.