Robert will challenge nine finalists to survive a culinary road trip across the West by proving not only their fearless culinary chops, but their business-savvy mindset, as well, if they want to keep their seat on the bus. Week after week, it’s up to the contestants to demonstrate their staying power and impress Robert — a notoriously no-nonsense chef and experienced entrepreneur — by excelling in the host’s demanding challenges, both in the kitchen and out.