This four-part series, produced by A. Smith & Co. Productions, will provide an inside look at the world's largest biker bar. Mike Ballard, beautiful bartenders and a full cast of characters race against the clock to serve huge crowds at Ballard's in Sturgis, S.D., during the town's famed, nine-day motorcycle rally. More than 300,000 people visit the "Full Throttle" Saloon during the annual event, where Ballard and his team feel the pressure to make a year's salary in a short time window, all while providing patrons an experience they will not forget. The series marks the first time cameras have been allowed to capture every minute.